MYBC Relationship Building Initiatives
Send Out Cards – Chief Relationship Officer
Relationship Marketing is about forming long term relationships with customers, rather than trying to encourage a one-time sale. The best way to acquire new customers is through referrals.
Many customers leave a company, not because they don’t like the product, but because they feel unappreciated. Appreciation is the key to loyal customers and more referrals.
Did you know that the Greater Langley area is home to more than 8400 businesses, most of which are locally-owned and operated ‘independent’ businesses?
Neither did we when we first started ShopLangley.com. Not only did we not know how many businesses there were, we had no idea just how many products and services were available locally that we had been driving to other communities to purchase or ordering online.
It turned out that pretty much anything we needed could be found in our own backyard with some ‘digging’, but it required more effort than most people were willing to spend to find out what was available. At the same time, big box stores and online mega stores with more marketing power were capturing customers’ purchases and drawing them in and away from the downtown core and local independent businesses.